Untertitel:
Strategy As Structured Chaos
Autor:
Shona L. Brown, Kathleen M. Eisenhardt
Herausgeber:
Ingram Publishers Services
Erscheinungsdatum:
20.05.1998
Informationen zum Autor Shona L. Brown is a consultant with McKinsey & Company in Toronto, Canada. Klappentext In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change. Zusammenfassung Unstable markets, fierce competition, and relentless change are the only certainties in this chaotic business world. The authors contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary paradigm - competing on the edge. Inhaltsverzeichnis Preface 1. Strategic Challenge of Change 2. Playing the Improvisational Edge 3. Capturing Cross-Business Synergies 4. Gaining the Advantages of the Past 5. Winning Tomorrow Today 6. Setting the Pace 7. Growing the Strategy 8. Leading the Strategy 9. Laws of Competing on the Edge Appendix 1--Methods Appendix 2--Strategy Primer Notes Index About the Authors
Autorentext
Shona L. Brown is a consultant with McKinsey & Company in Toronto, Canada.
Klappentext
In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.
Zusammenfassung
Unstable markets, fierce competition, and relentless change are the only certainties in this chaotic business world. The authors contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary paradigm - competing on the edge.
Inhalt
Preface
1. Strategic Challenge of Change
2. Playing the Improvisational Edge
3. Capturing Cross-Business Synergies
4. Gaining the Advantages of the Past
5. Winning Tomorrow Today
6. Setting the Pace
7. Growing the Strategy
8. Leading the Strategy
9. Laws of Competing on the Edge
Appendix 1--Methods
Appendix 2--Strategy Primer
Notes
Index
About the Authors
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