Marshall McLuhan's Mosaic

Informationen zum Autor Elena Lamberti is a research professor in the Department of Foreign Languages and Literature at the University of Bologna. Klappentext Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment. Zusammenfassung Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment. Inhaltsverzeichnis Acknowledgments Prologue 'April is the cruellest month ' Look Backward, Enquire Farther 1. A Renewed Approach to Marshall McLuhan's Poetics From Figure to Ground What Was THAT? McLuhan's 'Little Point' Pointing to Action: This Book Digging the Ground Hey, Marshall McLuhan, What Were You Doin'? Oh, What a Seer He Was! The Electric/Eclectic Humanist Learning the Grammar Post-literate 'Paideia' From Integral Awareness to Storytelling PART ONE: THE MOSAIC 2. Towards Post-Secondary Orality: The Mosaic Embodying McLuhan Casting the Hybrid Substantial Discontinuity What's in a Probe? Playing with Form Render Not Narrate McLuhan's Interactive Mosaic or Post-Secondary Orality 3. Thus Spoke the Oracle Oracular Pronouncements Interfacing Orality and Literacy Performative Storytelling 4. Let the Guru Resound The Gurus' Guru Redefining Space Holistic Mosaic: Western Science, Eastern Philosophies Touch-A Touch-A Touch the Guru 5. A Conscious Modernist Craftsman A Pioneer of (New) Modernist Studies Universal Quest, Fragmented Rendering To Make You Feel: Probing through Language 6. The Hyper-Language of the Media 'Fan' Media Fan or Grammarian of Media? Hypertexting the Mosaic De-hypertexting the Mosaic Electrifying Hybrid PART TWO: MODERNIST ASCENDANCIES 7. McLuhan and Media Studies Labelling the Media Theorist Evolutionary Grammarian A Political Thomist A Classic Modernist 8. From Literature to Media Studies Conscious Planning Practical Mystics From Renaissance to Modernism On a Mission 9. Ford Madox Ford: 'Not Mere Chat' Literature Matters An Imaginative Writer Things, Not Words Comparing Strategies Rendering Change Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy 10. James Joyce: Vivisecting Society Applied Joyce Sci-Fi Phantasmagoria Grotesque Vivisection Newspaperwise Attack 11. Ezra Pound: Pursuing Persuasion, Translating Cultures Epical News From Old to New Learning 196 (Ideo)Grammatic Baedeker Totalitarian Craft? 12. Wyndham Lewis: Blasting Time, Blessing Space A Proto-postmodernist From Time to Space Experiencing Arrest Counterblastings PART THREE: APPLIED McLUHAN 13. Literature and Media: A Round Trip Engaging with or Applying McLuhan? 'Visual Literate' Forms Masking the Guru Actual Sci-Fi Rear-View Mirrors Performing Presence Pathological Narcissuses Charismatic Flesh Epilogue: Witty Fool or Foolish Wit? Merging Right and Left Coda: Enters the Fool, Exit All Others Notes Bibliography Index ...

Autorentext
Elena Lamberti is a research professor in the Department of Foreign Languages and Literature at the University of Bologna.

Klappentext
Reconnecting McLuhan with his literary past, Marshall McLuhan’s Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.

Zusammenfassung
Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.

Inhalt
Acknowledgments Prologue 'April is the cruellest month …'
Look Backward, Enquire Farther 1. A Renewed Approach to Marshall McLuhan's Poetics From Figure to Ground
What Was THAT? McLuhan's 'Little Point'
Pointing to Action: This Book
Digging the Ground
Hey, Marshall McLuhan, What Were You Doin'?
Oh, What a Seer He Was!
The Electric/Eclectic Humanist
Learning the Grammar
Post-literate 'Paideia'
From Integral Awareness to Storytelling PART ONE: THE MOSAIC 2. Towards Post-Secondary Orality: The Mosaic Embodying McLuhan
Casting the Hybrid
Substantial Discontinuity
What's in a Probe?
Playing with Form
Render Not Narrate
McLuhan's Interactive Mosaic or Post-Secondary Orality 3. Thus Spoke the Oracle Oracular Pronouncements
Interfacing Orality and Literacy
Performative Storytelling 4. Let the Guru Resound The Gurus' Guru
Redefining Space
Holistic Mosaic: Western Science, Eastern Philosophies
Touch-A Touch-A Touch the Guru 5. A Conscious Modernist Craftsman A Pioneer of (New) Modernist Studies
Universal Quest, Fragmented Rendering
To Make You Feel: Probing through Language 6. The Hyper-Language of the Media 'Fan' Media Fan or Grammarian of Media?
Hypertexting the Mosaic
De-hypertexting the Mosaic
Electrifying Hybrid PART TWO: MODERNIST ASCENDANCIES 7. McLuhan and Media Studies Labelling the Media Theorist
Evolutionary Grammarian
A Political Thomist
A Classic Modernist 8. From Literature to Media Studies Conscious Planning
Practical Mystics
From Renaissance to Modernism
On a Mission 9. Ford Madox Ford: 'Not Mere Chat' Literature Matters
An Imaginative Writer
Things, Not Words
Comparing Strategies
Rendering Change
Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy 10. James Joyce: Vivisecting Society Applied Joyce
Sci-Fi Phantasmagoria
Grotesque Vivisection
Newspaperwise Attack 11. Ezra Pound: Pursuing Persuasion, Translating Cultures Epical News
From Old to New Learning 196 (Ideo)Grammatic Baedeker
Totalitarian Craft? 12. Wyndham Lewis: Blasting Time, Blessing Space A Proto-postmodernist
From Time to Space
Experiencing Arrest
Counterblastings PART THREE: APPLIED McLUHAN 13. Literature and Media: A Round Trip Engaging with or Applying McLuhan?
'Visual Literate' Forms
Masking the Guru
Actual Sci-Fi
Rear-View Mirrors
Performing Presence
Pathological Narcissuses
Charismatic Flesh
Epilogue: Witty Fool or Foolish Wit? Merging Right and Left
Coda: Enters the Fool, Exit All Others Notes Bibliography
Index

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