Alternate Reality Games

While formal training and communication can continue to be a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. This book leads you through the fundamentals of ARGs. It includes a discussion of what is and is not an ARG, identifies business challenges that can be addressed through ARGs, presents case studies as concrete illustrations, and gives guidelines for creating your own ARGs, describing the processes and necessary tools.

Autorentext
Charles Palmer, Harrisburg University of Science and Technology, Pennsylvania, USAAndy Petroski, Harrisburg University of Science and Technology, Pennsylvania, USA

Klappentext
While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in forma

Inhalt
Why Am I Negotiating with Aliens during Sales Training? New Employees Should Be Finding the CEO. Keeping Up with the Joneses. All the World Is a Stage. Storytime. 10 Participation Points for Gryffindor. Dinosaur or Perfect Bird Perch. The Search for One-Eyed Willy.

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