Clear Blogging

Clear Blogging

Einband:
Kartonierter Einband
EAN:
9781590596913
Untertitel:
How People Blogging Are Changing the World and How You Can Join Them
Genre:
Informatik
Autor:
Robert Walsh
Herausgeber:
SPRINGER A PR TRADE
Auflage:
1st ed.
Anzahl Seiten:
351
Erscheinungsdatum:
2012
ISBN:
978-1-59059-691-3

This book explores in non-technical terms what blogging is and why and how you should blog. Includes interviews with successful bloggers who influence products, policy makers, potential employers and millions of readers and gain an online reputation - and real profits.


Almost overnight, blogging has become a social, political and business force to be reckoned with. Your fellow students, workers and competitors are joining the Blogosphere, making money, influencing elections, getting hired, growing market share and having fun, to the tune of 8,000 new bloggers a day. Clear Blogging (an Apress Technology in Action book) sets out to answer in non-technical terms what Blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why Blogging has shaken up Mainstream Media, and you can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the Blogosphere, covering how to get the best and most interesting information with the least amount of time and effort. But those are the side courses: the main thrust of Clear Blogging is what you have to gain from Blogging, and how to go from your first post to being welcomed to the A List in your world.

Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation and the world you live in Over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers and millions of people and making an online reputation and real profits from blogging Shows you how to apply the best practices of news gathering to build your blog's reputation and brand Light on the technology and heavy on the specific benefits of blogging

Autorentext
Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs. At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

Inhalt
A table of contents is not available for this title.


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