Europe At the Seaside

Zusatztext " The essays in this book investigate aspects directly related to tourism! such as hotel entrepreneurs! travel agencies! charter companies and firms developing advertising networks. The outcome is an extensively documented and successful collage of information on mass tourism as an alternative or complementary source of income for the population residing around the Mediterranean. " · Journal of Contemporary European Studies Informationen zum Autor Manfred Pohl received his PhD in History from the University of Saarbrücken, Germany. He is founder and chairman of the International Centre for Corporate Culture and History (ICCCH), which consists of the European Association for Banking and Financial History (EABH), the Institute for Corporate Culture Affairs (ICCA) as well as the Frankfurter Kultur Komitee. He is also founder of the Gesellschaft für Unternehmensgeschichte and co-founder of the Konvent für Deutschland. After forty years with Deutsche Bank, he officially retired in May of this year. Since 1997 he has been Honorary Professor at the University of Frankfurt. In October 2001 he received the European Award for Culture at the European Parliament in Strasbourg. Klappentext Mass tourism is one of the most striking developments in postwar western societies! involving economic! social! cultural! and anthropological factors. For many countries it has become a significant! if not the primary! source of income for the resident population. The Mediterranean basin! which has long been a very popular destination! is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular! it investigates the area's economic and social networks directly involved in tourism! which includes examining the most popular spots that attract tourists and the crucial actors! such as hotel entrepreneurs! travel agencies! charter companies! and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world's most visited destinations. Zusammenfassung Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area's economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world's most visited destinations. Inhaltsverzeichnis Acknowledgements Chapter 1. Introduction: The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area Carles Manera , Luciano Segreto and Manfred Pohl Chapter 2. Flying Visits: The growth of British air package tours, 1945-75 Peter Lyth Chapter 3. The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism Carles Manera and Jaume Garau-Taberner Chapter 4. Tourism and Business during the Twentieth Century in Greece: Continuity and Change Margarita Dritsas Chapter 5. The Development of the Portuguese Hotel Business, 1950-1995 Benedita Câmara Chapter 6. Sending the Italians ...

Autorentext
Manfred Pohl received his PhD in History from the University of Saarbrücken, Germany. He is founder and chairman of the International Centre for Corporate Culture and History (ICCCH), which consists of the European Association for Banking and Financial History (EABH), the Institute for Corporate Culture Affairs (ICCA) as well as the Frankfurter Kultur Komitee. He is also founder of the Gesellschaft für Unternehmensgeschichte and co-founder of the Konvent für Deutschland. After forty years with Deutsche Bank, he officially retired in May of this year. Since 1997 he has been Honorary Professor at the University of Frankfurt. In October 2001 he received the European Award for Culture at the European Parliament in Strasbourg.

Klappentext
Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area's economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world's most visited destinations.

Inhalt
Acknowledgements Chapter 1. Introduction: The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area
Carles Manera, Luciano Segreto and Manfred Pohl Chapter 2. Flying Visits: The growth of British air package tours, 1945-75
Peter Lyth Chapter 3. The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism
Carles Manera and Jaume Garau-Taberner Chapter 4. Tourism and Business during the Twentieth Century in Greece: Continuity and Change
Margarita Dritsas Chapter 5. The Development of the Portuguese Hotel Business, 1950-1995
Benedita Câmara Chapter 6. Sending the Italians on holiday. The Alpitour Group
Luciano Segreto Chapter 7. Rimini: a Mass Tourism Resort which based its Success on an Original Mix of Italian Style and Foreign Models
Patrizia Battilani Chapter 8. The Expansion Strategies of the Majorcan Hotel Chains
Antoni Serra Chapter 9. The French group Accor and tourism (since 1967): business tourism without a mass tourism strategy
Hubert Bonin Chapter 10. Club Méditerranée, 1950-2002
Ellen Furlough Chapter 11. Tourism on the French Riviera
Philippe Mioche Chapter 12. Tourism on the Costa del Sol
Carmelo Pellejero-Martínez Notes on contributors
Bibliography
Index

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