The Interface of Business and Culture

Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. The same is true in the world of business since there, too, people interact and communicate with one another. And in today's globalized world, it is inevitable that many such encounters and interactions involve people of diverse cultural background. That is why it is so imperative that business people understand how culture influences human behavior and communication, including their own. This knowledge will provide a better understanding of not just one's own behavior, but also that of one's international business partners, employees, and customers. So who better to explain the influence of culture than some of the leading experts in the field? These contributing authors cover a wide spectrum of topics that range from general principles of intercultural communication to very specific aspects of culture's influence in particular business contexts. These insights should prove to be interesting, perceptive, and useful to many international business transactions and interactions.

Autorentext
The Editor: Michael B. Hinner was born in Germany and grew up in the USA where he studied Anthropology, Comparative Studies, English, German, History, and Linguistics at the State University of New York at Stony Brook and Law at St. John's University, School of Law. He teaches Business Communication and Intercultural Communication at the TU Bergakademie Freiberg and Dresden International University.

Inhalt
Contents: Michael B. Hinner: General Introduction: The Influence of Stereotyping on Consumer Behavior James W. Neuliep: A Contemporary Conceptualization of Ethnocentrism Geert Hofstede: Business Goals and Corporate Governance Erla S. Kirstjánsdóttir/Judith N. Martin: A Case Study in Intercultural Management Communication: Icelandic Managers and French, Spanish, and Indian Employees Ming-Yi Wu: Managing Diversity in Higher Education in Response to Internationalization and Globalization: Implications for University Leaders Vivian C. Sheer/Guo-Ming Chen: Performance Appraisal in Hong Kong Subsidiaries versus Their U.S. Parent Companies: Culture, Communication, and Appraisal Effectiveness Yea-Wen Chen/Courtney Fletcher/John Oetzel: Updating Face Negotiation in Cross-Cultural Conflict through Examining Multilevel Influences on Culture Kris Acheson: Navigating Silences in International Business Contexts Edwin R. Mc Daniel: The Cultural Antecedents to Japanese and U.S. Negotiation Styles Tadasu Todd lmahori: The Great Cultural Divide in International Business Communication: High and Low Context Communication Sundae R. Bean: (Re)constructions of the Self & Others: Peeling Back Layers of Identity, Context, and Power in Intercultural Tourism Interactions Carlos Valdez/Felipe Korzenny/Holly McGavock: Testing Key Hypotheses about U.S. Hispanic Consumer Behavior: Marketing-Assumptions or Reality? Ling Chen: Traditional Chinese Value Orientations: Contemporary Manifestations of Indigenous Constructs Ee Lin Lee/Bradford J. Hall: Cultural Ideals in Chinese Malaysians' Discourse of Dissatisfaction Junhao Hong/Ho-Chun Li: Taiwan's TV Facing Transnational Media: The Battle between Indigenous Culture and Global Hybrid Culture Shuhua Zhou/Jie Xu/Yinjiao Ye/Peiqin Zhou: Effect of Culture-Congruent Visuals on Affect, Perception, and Purchase Intention - A Comparison of U.S. and Chinese Viewers Arun Vishwanath/Hao Chen: Communication Technology as an Extension of the Self in the U.S. and Germany: A Cross-Cultural Study Linking People's Associations with Technology to Their Symbolic Proximity with Others Lucia Durá/Arvind Singhal/Eliana Elias: Listener as Producer: Minga Peru's Intercultural Radio Educative Project in the Peruvian Amazon Juana Du: Factors Contributing to Cross-Cultural Adaptation of Mainland Students in Hong Kong: Testing a Dynamic Model Hiromi Motozuka/Stella Ting-Toomey: Intercultural Adjustment Training: A Proposed Model and Sample Application Tool Young Yun Kim: Intercultural Personhood: Globalization and a Way of Thinking.

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